Rise Of The Internet

Monday, March 1, 2010

Pew Research Center

More than half of American adults (56%) say they follow the news "all or most of the time," and another quarter (25%) follow the news at least "some of the time."

Asked specifically about their news habits on "a typical day," the results are striking -- 99% of American adults say that on a typical day, they get news from at least one of these media platforms: a local or national print newspaper, a local or national television news broadcast, radio or the internet.

Only local and national TV news, the latter if you combine cable and network, are more popular platforms than the internet for news. And most Americans use a combination of both online and offline sources. On a typical day:

78% of Americans say they get news from a local TV station.
73% say they get news from a national network such as CBS or cable TV station such as CNN or Fox News.
61% say they get some kind of news online.
54% say they listen to a radio news program at home or in the car.
50% say they read news in a local newspaper.
17% say they read news in a national newspaper such as the New York Times or USA Today.

Americans today routinely get their news from multiple sources and a mix of platforms. Nine in ten American adults (92%) get news from multiple platforms on a typical day, with half of those using four to six platforms daily.

Fully 59% get news from a combination of online and offline sources on a typical day. Just over a third (38%) rely solely on offline sources, and 2% rely exclusively on the internet for their daily news.

Free JavaScripts provided
by The JavaScript Source

Tell a friend about this page!
Their Name:
Their Email:
Your Name:
Your Email: