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Friday, September 1, 2017
Chamber Grows: Grigsby to Advance Tourism Development in Lawrence County
The Lawrence County Chamber of Commerce, local leadership, stakeholders, and staff welcome Rachel Grigsby as the newest member of the LawCo team.
Grigsby will serve as Tourism Development Specialist, a new position which is responsible for marketing tourism assets, networking and relationship building with representatives of the tourism and hospitality industry, and developing events and festivals throughout Lawrence County.
More people are visiting Lawrence County than ever before, as evidenced by record-breaking tourist expenditures and sales tax revenue. In 2016, tourists spent $39.9 million here and generated $3.6 million in state and local tax revenue.
This increase is driven by a surge in visitors to David Crockett State Park, Amish Country, and local outdoor adventure venues such as Shoal Creek and the Natchez Trace.
Also enticing tourists are Lawrenceburg’s Rotary Park experiences, including the Middle Tennessee District Fair, the popular “Bulls & Barrels” event organized by Abigail’s Plan, and the Antique Tractor Show. National, regional, and state sports competitions - such as the Babe Ruth World Series and Dixie Youth tournaments - are also helping boost tourism numbers.
Since being designated as Lawrence County’s official destination management organization in 2015, the Lawrence County Chamber, including all staff and dozens of volunteers, has worked to market and improve the community’s assets and festivals.
In 2016, the Chamber launched its inaugural Lawrence County Community Guide, a bi-annual publication that highlights the people, places, and things that make our community unique.
Over the past two years, the Chamber has garnered more than $56,000 in grants from the Tennessee Department of Tourist Development and the Tennessee Department of Economic & Community Development to improve the Crockett Theatre and market our tourism assets and events.
“Now is the time to bring on board a full-time LawCo team member who can focus on efforts to grow tourism,” said Ethan Hadley, Chamber President & CEO. “Rachel’s experience building successful visitor programs at several Tennessee state parks, including our own David Crockett State Park, and her enthusiasm and will help marshal and grow Lawrence County tourism resources.
“The Chamber’s ultimate aim is to maximize the impact of our county-wide tourism economy while continuously improving the LawCo visitor experience.”
Grigsby assumes her new role on Tuesday, Sept. 5.